Coaching Great Teams

As I watch my North London football team capitulate again and England narrowly lose to New Zealand in both forms of Rugby I think about leadership and team coaching.

As members of a team whether that is sporting, I coach an under-15 rugby union team in my spare time, or in business we all make decisions and judgements that affect the outcome. Many times these are snap or quick decisions and therefore we need a toolkit and to know what options we have. These can often be taught or are learnt from making mistakes. Our coaches and leaders help us to make the right decisions.

Yes we also need Managers to help us but far better if they don’t just manage but also coach, mentor, inspire and lead us and then we can really look up to them. We are not automatons and therefore we need constant motivation, inspiration and desire to improve all aspects of our job whether that is as a sports person or as a sales person.

Coaching helps us focus on aspects of our role and step back and look at what we do and think positively about what we can do to improve rather than just negative criticism. After all no-one really likes criticism.

A coach who has been in our situation is more respected than one who hasn’t (armchair critic) and it is the same with sales. An experienced Sales Director can effectively coach, mentor, inspire and develop your sales people to improve what they do by discussing real world scenarios and providing proven tools, processes and tactics. A winning mentality is infectious and of course no-one likes losing…

Jefferson Sales has been leading and coaching sales people and creating high performing sales teams in companies since 2005.

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